This initiative gives guidance for caregivers and anyone who wants to enable kids to flourish on a flourishing planet.
The site is under construction and released as a beta for you who want to share what you want to see on the site. If you have ideas, please do get in touch!
Together we enabled the next generations to flourish
WHY | PURPOSE
Empowering next generations to flourish
This initiative is for all children and youths – alive and to come – who will see the dawn of the 22nd century and beyond. To empower you to participate in shaping a world where you and your fellow 10-11 billion human beings who are expected to be alive by 2100 not only sustain but flourish on a flourishing planet.
Flourishing planet
By Madeleine Enarsson © 2025
WHY NEEDED
WHO-UNICEF report: Flourishing for all children requires combatting climate change and harmful marketing practices
According to a 2020 landmark report by a WHO-UNICEF-Lancet Commission, not a single country reviewed have performed well on all three measures of child flourishing, sustainability, and equity. While wealthy countries generally have better child health and development outcomes, their historic and current greenhouse gas emissions threaten the lives of all children - on track to cause uncontrollable runaway climate change, the report says.
The Commission further notes that commercial marketing of products targeting children are often harmful to their health and well-being, such as tobacco, alcohol and unhealthy foods, including sugar-sweetened beverages. The ladder has spurred a rapid rise in childhood obesity, with an 11-fold increase in obese children and adolescents from 1975 to 2016.
The Commission therefore concludes children must be protected against harmful marketing practices and that promoting conditions for children to flourish must be done in a way that allows all children globally to flourish while ensuring a climate-safe future.
WHY NEEDED
WHO-UNICEF report: Flourishing for all children requires combatting climate change and harmful marketing practices
According to a 2020 landmark report by a WHO-UNICEF-Lancet Commission, not a single country reviewed have performed well on all three measures of child flourishing, sustainability, and equity. While wealthy countries generally have better child health and development outcomes, their historic and current greenhouse gas emissions threaten the lives of all children - on track to cause uncontrollable runaway climate change, the report says.
The Commission further notes that commercial marketing of products targeting children are often harmful to their health and well-being, such as tobacco, alcohol and unhealthy foods, including sugar-sweetened beverages. The ladder has spurred a rapid rise in childhood obesity, with an 11-fold increase in obese children and adolescents from 1975 to 2016.
The Commission therefore concludes children must be protected against harmful marketing practices and that promoting conditions for children to flourish must be done in a way that allows all children globally to flourish while ensuring a climate-safe future.
WHY NEEDED | FUNDAMENTAL RETHINK
Many of the solutions on this site are probably not what you might expect
What comes to mind when hearing the term "sustainability"? Recycling? Second hand? Eco-labels? Reducing plastics and packaging? Renewable energy? Electrification?
While those efforts are part of the equation to sustain, climate science shows such harm reduction activities only make up a small part of what is needed to reach global climate goals. They don't change anything from the ground. In fact, if used in the wrong way, some of them may even make things worse as they can encourage even more consumption, since "those solutions are 'green', right?"
While harm reduction is typically presented as more or less the only option for people to contribute to society, this initiative seeks to highlight solutions often overlooked, for the next generations to both sustain and flourish. As climate science shows, technological fixes alone are not enough - shifts in mindsets, values, and lifestyles are also needed to drive systemic change and ensure a climate-safe and flourishing future for all.
See how those shifts can be supported by exploring the examples of solutions showcased on this site as well as the framework developed explaining some of the fundamental shifts needed (linked to below).
WHY FLOURISHERS.IO
Level up the game by expanding options to sustain and flourish
This initiative aims to explore options for caregivers, children and anyone who wants to move beyond mainstream sustainability to meet kids' basic needs in a globally sustainable way, while helping shape a future where they not only sustain but flourish.
It takes a 360° approach to level up the game by focusing on:
1. REAL NEEDS: Not taking the need of different solutions for granted but asking what kids' basic needs truly are.
2. REAL SOLUTIONS: Moving beyond doing the same things less bad to meeting real needs in new radically more effective ways.
3. REAL IMPACTS: In addition to the mainstream reduction of one's own negative impacts (1.0 Footprint), focus is on increasing positive impacts by supporting mindshifts (2.0 Mindprint) to empower children as capable citizens and accelerate the transformative changes needed at a societal level (3.0 Blueprint).
What we did
By Per Grönqvist © 2025
WHY NEEDED | FOR WHOM
Empowering Generation Alpha
This site provides guidance to caregivers and anyone who want to empower the next generations to not only sustain but flourish, and doing so in a way that is sustainable at global scale.
Gen Alpha
This site aims to empower children aged roughly 0–15 years. While the focus at this early stage is primarily on preschool children, there are already some solutions on the site that can be used or adapted for older children too and cater to different developmental stages.
Caregivers
Caregivers are grown-ups who care and want to enable the next generations. This includes direct caregivers, such as parents and preschools. The ambition is to increasingly provide guidance also to indirect caregivers needed for systemic change, such as companies and other organisations, cities and policymakers.
Global scale
Since the wealthiest 10% of the global population stands for half of the global emissions, they have the greatest responsibility to act. However, as this site is not only about reducing harm but about enabling children to flourish too, it draws inspiration from around the world to highlight solutions that - as far as possible - are relevant for all.
WHY NEEDED
What legacy will we leave for our children?
There is no easy way of talking about the fundamental threats of climate change and other global challenges.
Having worked with sustainability for over a decade, I have seen and experienced a fear of sharing facts that may cause anxiety. For caregivers who want to create a safe future for their kids, many of them however want facts to know how to act.
More and more caregivers, including myself, feel a profound concern about what future world our children will face. Working in this field I have however also seen all solutions that already exist, that could help put our children on a safe and flourishing track - if we act now.
So, this is for the caregivers who want to know the raw facts and put transformative solutions into practice.
Blissfully unaware
By Madeleine Enarsson © 2025
1 in 11 000 000
The probability of dying in a commercial plane crash (source).
1 in 1000
Would you still fly if this was the probability of dying in a commercial plane crash?
1 in 1000
The probability of a 6°C global warming in the next 61 years with current levels of emissions (source).
>6°C global warming
Levels of global warming associated with earlier mass extinctions (source).
WHY NEEDED
Playing Russian roulette with the future of next generations
WHY NEEDED
Code red for humanity - quantum leap in climate action needed immediately
Today, almost any actions to create any societal impacts by any amount are called 'positive'. However, science shows most efforts are far away from sufficient to sustain - let alone to flourish.
While the world has agreed to keep global warming well below 1.5°C, current actions mean a 66% risk of a 3°C global warming this century - and the warming could reach as much as 6-8°C. In fact, research shows limiting warming to even well below 1.5°C is not safe as it risks crossing multiple tipping points that may lead to abrupt and irreversible impacts with severe implications for humanity.
The latest UN Emissions Gap Report shows current efforts now mean zero chances of reaching the 1.5°C climate goal if no changes are made.
The head of the UN has even stated the climate crisis is a code red for humanity and that a quantum leap in ambition is immediately needed to accelerate climate action - something that this initiative aims to support.
WHY NEEDED | RETHINK
Rethinking solutions and broadening options to act
What comes to mind when hearing the term "sustainability"? Recycling? Eco-labels? Reducing plastics and packaging? Renewable energy? Electrification?
While those efforts are part of the equation to sustain, climate science shows such harm reduction activities only make up a small part of what is needed to reach global climate goals. They don't change anything from the ground. In fact, if used in the wrong way, some of them may even make things worse as they can encourage even more consumption, since "those solutions are 'green', right?"
While harm reduction is typically presented as more or less the only option for people to contribute to society, this initiative seeks to highlight solutions often unseen, for the next generations to both sustain and flourish. As climate science shows, technological fixes alone are not enough - shifts in mindsets, values, and lifestyles are also needed to drive systemic change and ensure a climate-safe and flourishing future for all.
See how those shifts can be supported by exploring the examples of solutions showcased on this site as well as the framework developed explaining some of the fundamental shifts needed (linked to below).
Discover more
Global scale
Since the wealthiest 10% of the global population stands for half of the global emissions, they have the greatest responsibility to act. However, as this site is not only about reducing harm but about enabling children to flourish too, it draws inspiration from around the world to highlight solutions that - as far as possible - are relevant for all.